Metro Cash & Carry
About project
- Timeline
- 2020 — 2024
- My role
- Team leadership
UI/UX validation - Platform
- Mobile app
Simplifying the wholesale purchasing experience for modern businesses.
METRO Cash & Carry, part of the global METRO Group, set out to modernize its wholesale purchasing experience through a mobile-first B2B platform. The goal was to help business customers discover products, manage purchases, and complete everyday tasks with the simplicity and confidence of a modern retail experience.
My role
Leading the product design journey from discovery to delivery.
As the lead Product Designer, I guided the end-to-end design process—from user research and information architecture to interaction design, prototyping, and usability validation. Working closely with cross-functional teams, I translated complex wholesale workflows into intuitive experiences that helped customers complete purchasing tasks with greater confidence and efficiency.
