SimCorner
About project
- Timeline
- 2025–2026
- My role
- UI/UX design
- Platform
- Mobile app
Website
Admin - Focus
- Travel eCommerce
Making global travel connectivity simpler and more accessible.
SimCorner is a travel connectivity platform that provides both eSIMs and physical SIM cards for international travellers. The project focused on redesigning the website and mobile applications to create a faster, more intuitive purchasing experience, helping users confidently choose, purchase, and manage connectivity before and during their trips.
My role
Leading the product experience across web and mobile.
As the Senior UI/UX Designer, I led the redesign of SimCorner's digital products, shaping end-to-end experiences across the customer website and mobile applications. I collaborated closely with management, engineering, SEO, and content teams to deliver user-centred solutions that aligned with business goals and increased conversions.
The challenges
Bringing consistency to a growing product ecosystem.
As the platform expanded, the website and mobile applications evolved with inconsistent user journeys, interface patterns, and purchasing flows. The challenge was to unify the experience, simplify complex purchase decisions for both eSIM and physical SIM products, and create a more intuitive and consistent experience across every customer touchpoint.
